SMARTPHONE MARKET
India Smartphone Shipments Fall 26% as Higher Prices Bite
India’s smartphone shipments dropped to 35.8 million units in July–September 2026, according to reported Omdia figures. Higher handset prices and cautious spending are weighing on the market as festive shopping begins.
BharatVox ·
India’s smartphone shipments fell 26% year-on-year to 35.8 million units in July–September 2026, India Global Review reported on October 21, citing market research firm Omdia. The figure was the lowest for a third quarter since 2016, putting the industry under pressure as festive shopping gets underway.
The report attributed the slowdown to rising memory chip costs, higher handset prices and cautious consumer spending, with buyers holding on to their existing phones. The shipment figures measure units entering the market rather than purchases by consumers.
Samsung regained the leading position, while Vivo, Oppo and Xiaomi recorded shipment declines, according to the report.
Fact-check this story · Source: India Global Review: India's Smartphone Market Slumps: Why Buyers Are Holding On To Old Phones. This AI-assisted account is based on the linked source, not independent on-the-ground reporting by BharatVox. Any opinion is separately labelled.
Join the conversation (0)
Sign in to share your view on this story.