Lay’s plans turkey, maple bacon and Dubai-style holiday chips

Lay’s is preparing to introduce five limited-time holiday chip varieties, beginning with Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey on October 25, 2026. The Economic Times, citing USA TODAY for the launch schedule, reported that Maple Bacon would follow on November 8, with two chocolate-covered varieties expected at select retailers from December 1.

The Holi-LAY’S collection takes its cues from Thanksgiving and Christmas meals, combining savoury side-dish and roast flavours with dessert-inspired snacks. In a statement quoted in the report, PepsiCo Foods senior vice president of marketing Denise Truelove described the range as a way to bring flavours from different courses of a holiday meal into chips.

Maple Bacon moves from Canada to the US

Cheddar Scalloped-Style Potatoes is designed to evoke the creamy, cheesy potato side dish, while Roasted Holiday Turkey pairs turkey flavour with gravy notes.

Maple Bacon combines sweet maple and smoky bacon flavours. Its November release marks the variety’s first appearance in the US, rather than a worldwide debut: it has previously been sold in Canada.

Chocolate-covered varieties arrive in December

The December releases are Lay’s Wavy Milk Chocolate and Lay’s Wavy Dubai-Style Dark Chocolate. The first coats ridged potato chips in milk chocolate; the second combines dark chocolate-covered chips with pistachios, drawing on the Dubai chocolate trend.

A separate Happy Holi-LAY’S Sweepstakes is scheduled to begin on October 26. Shoppers can enter through codes on qualifying bags or the promotion’s website for a chance to win items including chip bowls, a charcuterie set, a multicooker and a Lay’s collaboration casserole.